Sign in Subscribe

About

I'm George Thomas. I build products — working across engineering, product strategy, UX, and go-to-market to take things from zero to one.

Right now I'm exploring what happens when you point LLMs at creative problems. Not chatbots, not copilots — interactive experiences where the AI is the medium, not the feature. I'm building and shipping projects that test that thesis, starting with The Moonstone, a murder mystery game where every character is a real conversation and every playthrough is different.

What I've built

My career has been a series of hard-context product problems:

  • Béa Fertility — co-founded and built a regulated at-home fertility device. Took a failing prototype to ISO 13485 approval in 18 months, designed a clinical service with a 39% conception rate, and built the acquisition funnel for early revenue.
  • Trouva — led product and engineering at a Series A marketplace, scaling from UK-only to five countries. Cut delivery from 5+ days to 48 hours.
  • Six to Start — built the web platform for Zombies, Run!, one of the most successful fitness apps on iOS.

The thread through all of it: understand what people actually need, figure out what to build, and ship it. Whether that's software, hardware, a clinical service, or a marketing system.

What I'm interested in

I think LLMs are an unexplored creative medium — closer to theatre than to search. Most AI products treat language models as utilities. I'm more interested in what happens when you treat them as performers, collaborators, or storytellers.

I'm also interested in consultancy and collaboration around AI product development — designing and building agents, interactive experiences, and tools that use language models in ways that go beyond the obvious.

This blog

I write here about building products, creative uses of AI, and the thinking behind what I'm working on.

Find me