I'm George Thomas. I build system — working across engineering, product strategy, UX, and go-to-market to take things from zero to one.
What I'm doing now
I run Redmoor Labs, a software consultancy. I work with small teams and founders who need something real built and shipped — taking a problem from ambiguity to working software, at a pace that's hard to get from a conventional team. Fixed price, senior judgement, no handover to someone junior.
What I've built
My career has been a series of hard-context product problems:
- Béa Fertility — co-founded and built a regulated at-home fertility device. Took a failing prototype to ISO 13485 approval in 18 months, designed a clinical service with a 39% conception rate, and built the acquisition funnel for early revenue.
- Trouva — led product and engineering at a Series A marketplace, scaling from UK-only to five countries.
- Six to Start — built the web platform for Zombies, Run!, one of the most successful fitness apps on iOS.
The thread through all of it: understand what people actually need, figure out what to build, and ship it. Whether that's software, hardware, a clinical service, or a marketing system.
Find me
- LinkedIn — where I post most regularly
- Email: george@redmoor.io